AEO & AI Search
What Is Schema Markup? A Plain-Language Guide for Small Business Blogs
Schema markup tells search engines and AI tools exactly what your content is. Here's what it is and how to add it, no coding required.
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5 min read
Blog
The field journal.
What I'm trying, what's working, what the AI updates actually mean for women running small businesses, and how to get found online without social media.
Pinterest Strategy
Pinterest Isn't Social Media. Here's Why It's the Best Traffic Strategy for Solopreneurs Who Don't Want to Post Every Day
Pinterest isn't social media, it's a search engine. Here's how to get blog traffic from Pinterest without posting every day or building a personal brand.
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8 min read
AEO & AI Search
What is AEO? (And Why It Matters More Than SEO for One-Person Businesses)
Quick Answer: AEO (Answer Engine Optimization) is the practice of creating optimized, strategic content with the purpose of being cited and found by AI search engines like ChatGPT, Claude, Perplexity, and Google's AI Overviews. It shares SEO's core principles, online credibility still rules, but it requires a different kind of optimization: content structured around real […]
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13 min read
AEO & AI Search
How to Get Consistent Clients Without Instagram (When the Referrals Dry Up)
Referrals dry up. Panic posting doesn't work. Here's how to get consistent clients without Instagram using search-based content and AEO.
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10 min read
Content Systems
How to Format a Blog Post for AI Search (Section by Section)
The exact sections your blog post needs to show up in AI search — Quick Answer Box, question H2s, FAQ, and more. Section-by-section breakdown.
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14 min read
Content Systems
How to Train Claude on Your Brand Voice (Step by Step)
AI content sounds the same because Claude doesn't know your voice yet. Here's how to build a Brand Voice Playbook in 35 minutes — free account works.
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8 min read
Content Systems
How to Create a Blog Content Strategy for Your Small Business
A blog content strategy is how small business owners get found online without social media or referrals. Here's how to build one with AI — as a team of one.
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14 min read
Behind the Build
How I Built and Launched My Website in 24 Hours (and Didn't Miss Canada Winning Their First Men's World Cup Game)
I was stuck, overwhelmed, and tired of paying for templates I couldn't afford. So I opened Lovable, dropped in a brief Claude wrote, and closed my eyes. 24 hours and 41 minutes (and one Canada World Cup win) later, my website was live. Here's exactly how it happened.
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5 min read
Content Systems
How Do You Define Your Ideal Client If You Can Help More Than One Type of Person?
Struggling to pick one ideal client when you could serve many? Here's the exact process I used to get clear — plus a Claude prompt to try it yourself.
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7 min read
AEO & AI Search
AI-Assisted Content: How to Write in Your Voice with Claude
I used AI to write this post, and I'm transparent about it. Here's how AI-assisted content writing actually works — without losing your voice.
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5 min read