How I Built and Launched My Website in 24 Hours (and Didn't Miss Canada Winning Their First Men's World Cup Game)

I’ve been feeling rather stuck lately. There are just so many thoughts and ideas in my head and it’s been overwhelming. (Thanks, ADHD.) I was talking to my partner about how I was feeling and he told me not to lose my spark, that the motivation would come to me.

I’d been procrastinating on building a website because it’s a ton of work… too much work. And I don’t trust my own design skills enough. I checked out templates on Showit, where I thought I’d host my website, and they were gorgeous. Also expensive. So I opened Lovable and wondered if this might do the trick. I had an account but I’d never had anything I wanted to experiment with on it. I noticed I had 5 daily credits, so I thought, let’s give it a go.

Before I get into the exact steps I took, I want to say how validating this process was. The website was a big blocker for me. I couldn’t pay a designer or buy an expensive template, so I was feeling discouraged. There are plenty of people who are anti-AI, and I get it. The other day in a Facebook group I saw a woman call using AI to build a website “lazy.” I can see that perspective. But when I started building, it felt empowering. I was using the tool to remove blockers that were stopping me from getting started.

Is it my dream website? Far from it. Is it something that makes my business real instead of an idea? Yes. Sometimes done is better than perfect, and I’ll keep refining the website and the messaging as I go.

I find women have the hardest time when it comes to analysis paralysis. We stop ourselves and our ideas from being seen because we don’t have the confidence to be visible. So instead of publishing something unpolished, we do nothing, and that doesn’t move us any closer to earning money in our business. I’m saying “our” in general, but really I could say “I” or “you.” If you find yourself coming up with excuses not to be visible because your website (or whatever you’re working on) isn’t quite perfect… this is me telling you. Use AI. Get it live. Now. You’ll be glad you did.

I’m an avid Claude user and lean on it as a thinking partner most of the time. I’d spent weeks planning and strategizing Hey Lindsay Rae, so Claude already had everything it needed… it just had to write the brief.

Here’s the breakdown of everything I did, and which tools handled each step.

1. Website brief — Claude. I had Claude write a full brief for Lovable covering layout, brand colours, functionality. I didn’t obsess over details, I just wanted something drafted so I could see it and start editing. First prompt went in at 5:04pm on June 17.
2. Website copy — Claude. Claude wrote all the website copy from that brief, using everything it already knew about my business. I’d been using it as a thinking partner for weeks, and I’d built a Brand Voice Playbook so it knew how to sound like me.
3. Website hosting — Lovable. First time using it. I asked if it could do what I needed, and it helped me plan before we touched the build. I told it my niche and the functionality I needed, and it suggested the WordPress.com integration, which I went with. Once the brief was in, I dropped it in around 5:30pm without even reading it twice, just closed my eyes and hit go. A few minutes later, one credit down, I had a full website. Rough, but a design I didn’t hate. About 6 pages, form fields, a really great start. I could have attached visual examples too, but I was fine with what it gave me, so we ran with it.
4. Blog hosting — WordPress.com. I set up a free account (already familiar with WordPress blogging) and uploaded a few posts I’d written for Medium, reformatted for SEO and AEO using a skill I built in Claude. Pushed them live to see them on the site, and Lovable helped troubleshoot a few connection hiccups through its built-in integration.
5. Domain — GoDaddy. I host my domain there, and the connection was automated in a few clicks. No manually entering DNS records.
6. Email marketing — Brevo. I’d planned on Flodesk since I know it, but the free plan can’t embed forms into the site. So I asked Lovable what free integrations could handle newsletters, automated sequences, and subscriber management, and Brevo came out on top. New free account, connected the Lovable connector in minutes. Lovable could even work inside Brevo to set up lists and tags, walking me through every step.
7. AEO Audit Tool — Claude/Lovable. This is where it got fun. I had the idea for an AEO Audit Tool as an opt-in. Claude helped me think through what it should look like and wrote the prompt for Lovable. A bit of back and forth, and we landed on a tool that asks a few simple questions about the user’s business and sorts them into 4 categories: Invisible, Emerging, On the Radar, Findable, based on 5 tests (Brand Recognition, Niche Authority, Question Answer, Consistency, Citation). The 3 suggestions to improve their score are blurred behind a form, so they enter their email to unlock it. Lovable worked inside Brevo to connect the form and create a custom variable tied to their score, so they land in the right email sequence. Claude wrote all the copy since it had the most context on my ideal client. Pretty cool, right? I’ll keep refining it. Right now it doesn’t actually scan a live website, it bases the result on user input.
8. Final design — Lovable/Claude. I went page by page making edits, with Claude drafting a few larger prompts where I needed bigger changes. I gave it creative direction to pull the site away from something a little too feminine and pastel, toward something more confident, leaning into the darker colours in my palette. Every page got refined, copy adjusted as needed.
9. Pushed live. 5:45pm, June 18. Twenty-four hours and 41 minutes since my first prompt, my website was live.

This was so exciting to watch come together. I know it’s possible, and I know people are doing much cooler things daily. But for me, executing on something I actually needed, something that was no longer an experiment or a theory, was magic. And I got to do all of it while watching the Blue Jays beat the Red Sox at Fenway and Canada’s men smoke Qatar 6-0 in my own city, their first ever World Cup win.

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Disclosure: this post includes my invite link for Lovable. If you sign up through it as a new user, you get 10 free credits and I get rewarded with credits too (no commission, just more credits to keep building). I only share tools I actually use and trust.