AI-Assisted Content: How to Write in Your Voice with Claude

I am experimenting with AI-Assisted content to learn how to output content with the goal of attracting clients via search. I have reflected on how I feel about that, and I concluded, that I am OK with using AI to assist in my writing for the purpose of SEO and AEO.

This article was written with AI assistance. That is intentional, and it’s the point.

I want to start with something I believe deeply: creatives are absolutely necessary in this world. Artists, writers, songwriters, poets, painters, photographers, designers, dreamers. The goal of AI is not, and should never be, to replace them.

But I also believe that if creatives do not participate in the conversation about AI, then creatives will never be considered in AI. And that terrifies me far more than the technology itself.

I recently listened to a poet read a piece she wrote after a brief conversation with a stranger on the street. It broke my heart open in the way that only real human art can. AI could never do that. And that is exactly my point.

The fear is real, but so is the opportunity

As I write this, I am thinking about some business owners I worked with in the past. Skilled, experienced, ambitious women who have built something genuinely worth talking about but freeze completely when it comes to putting it into words and out into the world.

Many women are highly capable, yet when it comes to marketing themselves, they hesitate. Not because they lack substance, but because visibility can feel uncomfortable or self-congratulatory. In fact, 88% of women-owned businesses are solopreneurs or microbusinesses. There is no marketing team. No copywriter on staff. Just one person who has to figure out how to be found online while also doing the actual work.

I have sat across from so many of these women. A cake maker who believes she can’t write well enough to publish a blog post. A photographer who feels like she is bothering her list when she sends a newsletter. A brand designer who knows exactly what she wants to say but cannot get it from her head onto a page. Pressing publish feels like exposure. Like someone will finally see the gap between who they are and who they think they are supposed to be.

These women do not have a talent problem. They have a visibility system problem. And AI, used correctly, can help solve it.

Technology is meant to enhance our talents

I like to use this analogy to paint a picture of how we already think when it comes to using technology. We do not question a photographer’s artistry because she uses Lightroom presets. We trust her because she has the eye and the vision. She knows what a good image feels like. She makes the creative decisions that no preset can make for her. The tool just removes the friction between her vision and the final result.

AI-assisted writing works the same way. The ideas, the experience, the point of view, the stories…those are yours. They cannot be generated. They have to be lived. What AI does is remove the friction between what you know and what ends up on the page.

The question I keep coming back to is this: if the goal of a piece of content is SEO or AEO, to be found by Google or cited by an AI search tool, does it actually need to be creatively written from scratch? Or does it need to be accurate, structured, clear, and genuinely yours?

I think it needs to be genuinely yours. AI just helps you get it there faster.

What the process actually looks like

Here is exactly how I work, because transparency is the whole point of this article.

Before writing anything, I build what I call a Brand Voice Playbook. It is a document that captures everything an AI tool needs to write in your voice rather than its own: your tone, your audience, your language preferences, what you would never say, and real examples of your own writing — emails, social posts, anything that sounds like you at your most natural.

Then, instead of asking Claude to write an article, I ask it to interview me about the topic. It asks questions. I answer them the way I would talk to a friend. It pulls more out of me than I would have pulled out on my own. Then it shapes and organizes what I have said into a structure that works for SEO and AEO, using my words, my stories, my actual point of view. I have installed skills in Claude that carry over the best writing practices for storytelling and formatting so the posts are structured to be found.

The result sounds like me because it is me. Just more organized, more structured, and more findable than I would have managed on my own at eleven o’clock at night after a full day.

I used this exact process to write this article. Every idea in it is mine. Every story is real. Claude helped me organize it and shape it for the reader. You can decide for yourself whether that changes how you feel about what you just read.

Why creatives need to be in this conversation

We have lived through technological acceleration before. Think about the internet. It changed absolutely everything about how we communicate, shop, learn, and do business. Imagine the world before email. Before Google. Before you could find any answer to any question from the device in your pocket. Every one of those shifts felt overwhelming to someone, and every one of them created new opportunities for the people who leaned in instead of waiting it out.

Every generation has a moment where technology moves faster than society can process it, and this is ours.

The creatives who sit this one out will not stop AI from developing. They will just stop being part of how it develops. And an AI landscape built without creative voices, without women’s voices, without the people who know what good storytelling actually feels like — that is a landscape that will keep producing content that feels exactly like what everyone is already afraid of.

I would rather be in the room. Teaching people how to keep the human in the output. Showing business owners that their voice is worth finding, even if writing has never been their thing.

That is why I wrote this. And yes, I had a little help.